We are looking for a proactive and analytical E-Commerce Specialist to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal.

Key Responsibilities:
1. E-Commerce Performance & Conversion Optimization
• Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue.
• Identify opportunities to improve online sales performance and customer experience.
• Prepare regular performance reports, providing actionable insights and recommendations.
• Support the implementation and monitoring of conversion optimization initiatives.

2. Website Content & Digital Merchandising
• Coordinate and validate local website and app content, to ensure alignment with commercial priorities.
• Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives.
• Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance

3. SEO & Local Digital Visibility




• Support the implementation of SEO initiatives to improve organic visibility and traffic.
• Coordinate the optimization of local business profiles through Google Business Profile.
• Monitor local search visibility, content accuracy and online reputation

4. CRM & Digital Marketing Coordination
• Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales.
• Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities.
• Support local customer personalization initiatives and campaign targeting.

5. Website Functionality & Customer Experience
• Regularly monitor website and app functionality, identifying issues affecting the booking journey and customer experience.
• Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams.
• Participate in user acceptance testing (UAT) and validation of new f

📌 E-Commerce Specialist (Madrid)
🏢 Europcar Mobility Group
📍 Madrid