A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.
¿Qué tendrás que hacer?
Definition of the Marketing & Communication Plan for Outlets

• Establishment of the Marketing & Communication plan.
• Plan creation.
• Plan monitoring.
• Plan adaptation throughout the year.

Branding and Concept

• Ensure visual and conceptual consistency for each outlet.
• Development of all stationery and communication/marketing materials required for each restaurant.

Digital Communication

• Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
• Coordinate with agencies and the e-commerce team.
• Optimize presence on key platforms (websites, Google Business Profile, reservations).

PR

• Coordinate the PR plan of each outlet’s hotel.
• Draft/Review press releases.




• Organize national and international press trips to promote the restaurant.
• Hosting: receiving journalists and influencers.
• Development of gifts for clients or press.
• Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.

Campaigns and Activations

• Ensure proper implementation of promotions and events.

Analysis and Visibility

• Establish KPIs, track them, and consolidate reports.
• Verify updates of websites, apps, and basic SEO.
• Analyze competition and digital trends.

Regional and Cross-Functional Coordination

• Align the strategy of the different outlets under a unified brand vision.
• Share best practices among hotels and ensure consistency across all markets.

Management of Suppliers and External Agencies

• Select, coordinate, and follow up with PR, social media, and design agencies.
• Validate deliverables and ensure compliance with timings and budgets.

Budg

📌 F&B Cluster Marketing (Barcelona)
🏢 Minor Hotels Europe and Americas
📍 Barcelona