About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We're a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About The Role

We're looking for a Content Manager (SEO) to drive organic growth across our LATAM portfolio. This is a growth role. You own the content that drives traffic and revenue across your markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. Every article you sign off on should have a clear purpose: to rank and to generate revenue. You'll work across multiple LATAM geos (Panamá, Ecuador, Colombia, Venezuela, etc.) and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome we measure you on is performance.

What You'll Own

- Organic traffic and keyword visibility for your markets
- Content-driven conversions and revenue contribution
- Coverage of commercial and informational keyword clusters across each geo
- Quality and accuracy of everything published under your markets

Key Responsibilities

2. Content Optimisation and Performance Growth

3. Editorial Quality and Brand Standards

4. Production Coordination

5. Cross-Functional Coordination

- SEO Content Strategy and Keyword Research
- Own the content roadmap for your markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value.
- Run keyword research end to end: volume, difficulty, SERP intent, competitor coverage, cannibalisation risk, and internal linking opportunities.




- Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content.
- Analyse SERPs before briefing: what Google is actually rewarding for the query, which formats win, which entities and subtopics need to be covered.
- Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements.
- Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two, and queries with impressions but no clicks.
- Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions.
- Optimise titles, headings, on-page copy, and internal linking to improve CTR and conversion, not just rankings.
- Report on what's working and what isn't, with a clear read on cause and next action.
- Perform the final editorial check on every piece: factual accuracy, brief adherence, SEO execution, readability, and brand voice.
- Verify operator, bonus, and regulatory details against primary sources. No fabricated data, no unverified claims.
- Enforce E-E-A-T and responsible gambling standards, and keep content aligned with the licensing and advertising rules of each LATAM market.
- Keep prose natural and human. Content that reads as AI-generated doesn't ship.
- Brief, assign, and manage writers, ensuring the content roadmap is delivered on schedule.
- Keep the Asana board accurate: statuses, deadlines, briefs, assignments.
- Work with the Content Writer to hand off approved content cleanly and publish on time.
- Align with technical SEO team, product, and commercial stakeholders on priorities and market strategy.




- Basic technical SEO knowledge to identify and flag major issues, such as indexation and canonicalization problems.
- Escalate blockers and scheduling risks early, and contribute workflow improvements.

Essential

What we're looking for

- Proven track record growing organic traffic through content, with results you can talk through.
- Strong content SEO skills: keyword research, search intent analysis, SERP analysis, content structure, internal linking, content updates and consolidation.
- Comfortable working from data. Google Search Console is a daily tool, not a monthly export.
- Experience using SEO tools such as Ahrefs, SEMrush, or similar platforms, as well as AccuRanker
- Solid editorial judgement and a high bar for factual accuracy.
- Expert-level WordPress knowledge, with the ability to upload and format content, implement on-site changes, and ensure pages are correctly published and optimized.
- Native Spanish (LATAM) plus strong professional English.
- Ability to run several markets in parallel without losing track of detail.
- Experience with project management tools (Asana or similar)
- Working knowledge of technical SEO: enough to recognise and correctly flag an issue, and to brief the people who fix it.

Nice to Have

- Experience in iGaming, sports betting, or affiliate content.
- Familiarity with LATAM search markets and their regulatory differences.
- Experience briefing and reviewing freelance contributors.

What We Offer

- Work on a high-profile international project in partnership with a major sports media brand.
- Fully remote work environment with versátil collaboration across time zones.
- A fast-paced, multicultural team passionate about sports and digital media.
- Real ownership: your decisions show up directly in traffic and revenue.
- Career growth opportunities within a scaling global company.
- Competitive salary based on experience and seniority.

Ready to Join Us?

If you want a role where content strategy is judged on results rather than output volume, and you know how to turn keyword research into rankings and revenue, we want to hear from you.

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📌 SEO Content Manager - LATAM (España)
🏢 North Star Network
📍 España