Описание:eDreams ODIGEO operates a integral travel subscription platform. Its Prime service is powered by a proprietary AI platform and offers members travel products including hotels, rail, flights, dynamic packages, and car rental.*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФЗадачи:Define data-enablement roadmaps for media platforms and measurement partnersCoordinate the implementation of web and app tracking, audience creation, and marketing campaign data feeds with an engineering teamCollaborate with Legal and Compliance teams to align tracking with GDPR and privacy requirementsDefine and lead the media tracking and data activation agenda, set priorities, identify opportunities, and ensure robust, timely,



and future-proof implementationsAdvise marketing teams on technical feasibility and how to operationalize and measure new marketing strategiesDefine web and mobile event-tracking specifications and coordinate their implementationBuild and manage audience segments across media platforms and DSPsAudit tracking implementations and establish ongoing monitoring and validation processesTroubleshoot tracking and tagging issues with development teams, identify root causes, and implement fixesConduct ad hoc analyses to identify tracking gaps, quantify business impact, and assess new or improved tracking implementationsDocument tracking setups, audience definitions, and compliance decisionsMonitor new products, features, and best practices across media and measurement platformsТребования:At least 3 years of experience in analytics implementation, MarTech, AdTech, or a closely related fieldA master’s degree in a technical or scientific disciplineExpertise in conversion tracking, audience setup, product and data-feed catalogues, conversion windows, and attribution configurationsStrong understanding of web and app analytics, event structures, conversion tracking, and data-layer designE

📌 Performance Marketing Product Owner for MarTech (España)
🏢 Edreams Odigeo
📍 España