Experteer Overview
In this role you will lead channel-based BTL execution aligned to brand strategy, focusing on shopper insights to drive flawless path-to-purchase outcomes. You will collaborate cross-functionally to standardize and adapt toolkit executions, while managing Au0026amp;P budgets and ROI. You’ll act as the customer marketing lead for priority brands, shaping BTL/ATL choices in partnership with Consumer Marketing. This position centers on fast, impactful activation in key markets with a strong emphasis on entrepreneurship and cross-functional influence.

Compensaciones / Incentivos
• Implement BTL strategy for the Channel in collaboration with cross-functional teams
• Put shopper/guest at the center of decision making using insights and tools for path-to-purchase execution
• Increase BTL consistency with 70% of executions drawn from Channel Marketing toolkits
• Identify gaps and adapt toolkits to stay in line with brand and shopper strategy
• Serve as Customer Marketing lead for priority brands with external focus and partnership with Consumer Marketing
• Contribute to the IAP cycle bringing shopper, customer, and brand perspectives to BTL discussions
• Maximise ROI on Au0026P,



set clear objectives for all investment decisions including GTN spend
• Oversee Au0026P budgets, including phasing and invoice/PO processes
• Coordinate with Activations Managers to ensure flawless execution in Key Cities and Hotspots

Responsabilidades
• Minimum 3 years experience in Marketing or Commercial
• Experience in Premium/FMCG preferred
• Knowledge of channel operations from direct work with key customers in Marketing or Commercial
• Proven track record in stakeholder management
• Experience delivering shopper marketing activations or events preferred
• Experience with BTL/Creative agencies beneficial
• Exposure to Bacardi Way Of Growth for sustainable brand building
• Fluent English and Spanish (essential)
• Strong presentation and prioritization skills
• Ability to manage multiple projects under pressure and ambiguity

Requisitos principales
• Competitive pay package
• Paid time off and volunteer day
• Retirement/pension plan
• Medical, critical illness, and life insurance
• Employee assistance programs
• Inclusive leave policies

📌 Customer Marketing Manager (Barcelona)
🏢 Bacardi
📍 Barcelona