Experteer Overview
In this role, you will lead the strategic development and execution of digital marketing and communication initiatives to raise brand visibility and support regional growth. You’ll guide a cross-functional team to deliver impactful campaigns aligned with corporate objectives and local priorities. You’ll work with data to optimize campaigns, content, and channels while fostering a high-performing, creative, and accountable team. This is an opportunity to shape regional marketing strategy within a global industrial group and drive measurable impact.

Compensaciones / Ventajas
• Develop and implement annual digital marketing and communication strategies
• Leverage CRM potential in C4C and oversee CRM campaigns, analyzing results
• Serve as liaison between division, sales, and marketing/communication teams to share market insights
• Define and monitor KPIs; propose corrective actions to improve campaign effectiveness
• Manage and optimize content across websites, social media, email, and digital advertising
• Organize customer events and communicate product updates, usage, and pricing




• Create synergies between sales and marketing to maximize ROI of activities
• Maintain and update product databases and digital catalogs
• Conduct competitive benchmarking and market analysis to inform strategy
• Align regional marketing goals with business lines and teams
• Lead, coach, train, and manage the marketing team to achieve goals

Responsabilidades
• Bachelor's or master's degree in marketing, Communications, Digital Media, or related field
• 5-7 years of digital marketing and communications experience, preferably in a multinational or industrial setting
• Proficiency in Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems (C4C)
• Strong project management, analytical, and interpersonal skills
• Multilingual capabilities (Spanish, English, Italian, Portuguese) a plus

Requisitos principales
• flexible working arrangements
• pension plan
• health and life insurance
• exclusive product discounts
• seasonal bonuses
• childcare vouchers

📌 Regional Digital Marketing & Communication Manager (Madrid)
🏢 Atlas Copco
📍 Madrid