Experteer Overview
In this role you will build Payhawk's email lifecycle program from the ground up, shaping how we nurture prospects and retain customers. You will own renewal, retention, lead-nurture, and opportunity-nurture campaigns, expanding into upsell, win-back, and advocacy initiatives. Working with regional marketing and marketing ops, you’ll ensure campaigns align with regional targets and are measured end-to-end. As the first lifecycle marketer, you’ll create the playbook, establish processes, and partner across teams to scale impact.

Compensaciones / Ventajas
• Build and run renewal and retention campaigns to protect and grow the customer base
• Launch and manage lead-nurture tracks for prospects not yet sales-ready
• Launch and manage opportunity-nurture tracks to expand deal scope and increase win rates
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes
• Align campaigns with regional pipeline and retention targets with regional marketing leads




• Partner with marketing operations to ensure accurate tracking and reporting for every campaign
• Own all external customer email communications and oversee overall flow and sending with support/product marketing

Responsabilidades
• Senior lifecycle marketing experience in B2B SaaS with hands-on program building
• Deep expertise with a marketing automation platform end-to-end (segmentation, journeys, workflows, reporting)
• Comfort being the first and only person in the role with no existing playbook
• Strong cross-functional collaboration skills with regional marketing, ABM, partnerships, and marketing ops
• Track record of using retention/expansion metrics (NRR, GRR, churn) to guide strategy

Requisitos principales
• 30 days of paid holiday
• week-long exchange to multiple European cities
• medical care
• gym/spor t card
• monthly travel allowance
• team-wide events

📌 Senior Lifecycle Marketing Manager (Barcelona)
🏢 Payhawk
📍 Barcelona