About Scale Army
This is a big boy job.
You will report directly to the CEO and sit on the leadership team.
We are a staffing + AI services business. Our buyers are B2B companies with 50–200 employees and $5M+ in revenue.
Nearly all our pipeline comes from paid media. You will manage the team responsible for that engine, which is why this role matters so much.
Our leadership team is incredibly fast and analytical. That should not intimidate you.
The Role
You are Scale Army's marketing leader. Every part of marketing reports to you: paid media, creative, conversion, brand, content, and SEO.
You'll build the team, set marketing strategy with the leadership team, and own the results. Those results are business outcomes, not platform metrics.
You'll be accountable for marketing CAC, cost per MQL and SQL, cost per meeting held, and paid pipeline quality, alongside organic traffic, rankings, and organic-sourced pipeline. We don't measure you on CTR, CPM, or cheap lead volume.
Your Responsibilities Include
- Lead paid media strategy: Manage the media buyer,



whether agency or in-house, rather than living in the ad account yourself. However, you must understand the account well enough to identify structural problems, including custom events and offline conversions.
- Manage a multi-channel paid engine: Oversee Meta, Google, LinkedIn, and X across 2–3 product lines, with approximately $80K/month in ad spend today.
- Own budget allocation and efficiency: Forecast expected returns before scaling toward $150K/month. Reallocate spend across channels, campaigns, and offers based on cost per meeting held.
- Own conversion performance: Oversee the offers, lead magnets, landing pages, forms, booking and show rates, and testing roadmap that determine how paid traffic converts.
- Bridge marketing and sales: Work with the sales team weekly, gather feedback on lead quality and messaging, and translate it into improvements in targeting, offers, and creative.
- Support sales enablement: Gi

📌 Head of Growth (España)
🏢 Scale Army Careers
📍 España