Experteer Overview As VP Brand u0026amp; Communications, you shape Factorial's global brand and narrative as it evolves from HR platform to AI for Business. You lead a multidisciplinary team spanning brand, creative, content, communications, and PR, partnering with Marketing, Product, Sales, and People. You’ll define positioning, identity, tone, and corporate storytelling across markets, driving credible, measurable brand impact. The role offers a high-visibility opportunity to influence how businesses view AI-powered operations and scale brand value globally. You will lead with vision, clarity, and a strong, cross-functional approach.Compensaciones / Incentivos
- Own global brand strategy, positioning, identity, tone of voice, and corporate narrative.
- Evolve brand as Factorial scales from HR to AI for Business with credible value.
- Define differentiators grounded in product capability and customer value.
- Build consistent global brand with local relevance across audiences and markets.
- Establish framework to measure brand impact across awareness, consideration, demand, pipeline, and performance.
- Lead creative and content, ensuring quality and execution across touchpoints.
- Develop campaigns that simplify AI/business concepts and reflect Factorial’s vision.
- Enable AI-assisted creative workflows for speed, localization, and quality.
- Collaborate with Performance and Product Marketing to support demand and growth.
- Oversee global communications, media relations, executive communications, and issues management.
- Strengthen presence in business, technology, and industry media across markets.




- Shape public narrative on AI for Business and its practical value.
- Lead communications around milestones, launches, and market expansion.
- Align internal experience with external values and ambition.
- Position founders and leadership as credible voices on AI and the future of work.
- Develop thought leadership through research, opportunities, and events.
- Act as senior spokesperson when appropriate.
- Lead and develop a multidisciplinary team; foster ownership and cross-functional collaboration.
- Attract, develop, and retain talent; set priorities and accountability.
- Manage Brand u0026 Communications budget balancing long-term brand with business results.Responsabilidades
- 15+ years in brand, communications, or marketing with leadership in a high-growth tech company
- Proven track record in building/evolving brands to influence business performance
- Experience leading major repositioning or category evolution
- Experience building and guiding multidisciplinary teams
- Excellent creative/editorial judgement with directional leadership
- Strong commercial understanding linking brand to demand and pipeline
- Experience developing media relationships with key markets
- Clear, confident communication of complex ideas to executives and on stage
- Strong cross-functional leadership with Product, Sales, Marketing, and Finance
- Fluency in English; additional European languages a plusRequisitos principales
- Private health insurance
- Wellhub access (gyms, pools, classes)
- Cobee expense management
- Language classes
- Breakfast and organic fruit
- Pet-friendly office

📌 Vp Brand & Communications (Barcelona)
🏢 Factorial Hr
📍 Barcelona