Experteer Overview In this role, you translate segment priorities into a clear marketing strategy and actionable plans that drive growth for HP’s enterprise workflow solutions. You will define audiences, customer journeys, and key moments where marketing can impact demand and brand outcomes, then coordinate cross-functional teams to activate plans. Your work connects customer insights with measurable results across PESO channels, shaping how HP engages enterprise buyers. This is a data-driven, strategic leadership role in a integral, cross-functional setting.Compensaciones / Beneficios
- Translate business priorities into the segment marketing strategy and plan
- Define the marketing job to be done and target priority audiences
- Shape the customer journey, moments of choice, and channel roles
- Develop annual/quarterly plans with objectives, audiences, and measures
- Orchestrate cross-functional teams across Media, Communications, hp.Com, Channel, and Integrated Marketing u0026 Creative
- Define success metrics and measurement frameworks linking activity to outcomes
- Own the PESO strategy and ensure coordinated execution across channels
- Synthesize insights from research, market trends, and performance data into actionable recommendations




- Influence senior stakeholders with clear storytelling and evidenceResponsabilidades
- BA/BS in Marketing, Business, Communications, or related field
- 5+ years in marketing strategy, segment marketing, growth marketing, or product marketing in complex B2B/global environments
- Strong ability to translate priorities into clear strategies, plans, and priorities
- Deep customer understanding using research and data to map journeys and opportunities
- Growth mindset with ability to identify opportunities across awareness to advocacy
- Analytical and strategic thinking with strong decision-making based on data
- Excellent communication and storytelling skills for senior audiences
- Influence and cross-functional leadership across functions, markets, and levels
- Understanding of integrated marketing and PESO model
- Global mindset with ability to balance global consistency and local needs
- Fluent in English (native level) with strong written/oral communication skills
- Ability to manage multiple concurrent projects in a fast-paced environment
- Outstanding storytelling skillsRequisitos principales
-

📌 Enterprise Segment Marketing Strategy Lead (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona