Experteer Overview
As Senior Product Owner for Marketing Workflow Management at IKEA, you will modernise how campaigns are planned, briefed and delivered across markets. You will shape the product strategy and roadmaps, collaborating with engineers, UX designers, marketing operations and agencies to improve planning, briefing, approvals and delivery. You drive data-informed decisions, align stakeholders, and explore AI-enabled improvements to co-worker workflows. This role offers the chance to influence a connected marketing ecosystem and reduce friction for faster, more consistent campaigns.

Compensaciones / Incentivos
• Define and communicate the strategy, roadmap and backlog for Marketing Workflow Management and Campaign Briefing
• Lead discovery to identify and solve co-worker friction using research and operational data
• steer Adobe Workfront and connected tools, prioritising workflow, briefing, approval and reporting improvements
• Coach and mentor Product Owners and colleagues on product practices
• Set measurable outcomes (OKRs/KPIs) to demonstrate value (campaign turnaround, adoption, reduced friction)
• Align stakeholders across markets and functions to drive change and shared decisions




• Explore AI opportunities (brief enrichment, asset validation, intelligent routing) and scale with practical impact
• Manage dependencies and risks across MarTech initiatives and share learnings

Responsabilidades
• Five years of progressive product management experience including guiding Product Owners or cross-functional teams
• Understanding of marketing workflow management and campaign briefing lifecycle
• Hands-on experience with Adobe Workfront (Workfront Fusion or similar tools)
• Ability to define product vision, strategy, and roadmaps aligned to business priorities
• Experience with product discovery, interviews, personas, journey mapping and prototyping
• Practical experience with Agile leadership (Scrum or Kanban) and supporting rituals
• Strong stakeholder partnership, communication and change leadership
• Experience with data-informed decision making and OKRs/KPIs tracking
• Technical acumen in MarTech integrations (DAM/Adobe Experience Manager, Adobe Creative Cloud, CRM)
• Interest or experience in AI and agentic workflows is a plus

Requisitos principales
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📌 Senior Product Owner - Marketing Workflow Management (Madrid)
🏢 IKEA
📍 Madrid