Experteer Overview
In this role you will own and scale Factorial’s UK go-to-market engine, driving demand generation and revenue across the full funnel. You’ll lead a cross-functional, multi-channel strategy to connect marketing activity to pipeline, MRR, and revenue, collaborating with Sales, Partnerships, RevOps, and other marketing teams. You’ll build scalable programs and test new channels to create a predictable growth engine for the UK. This is a business‑owner role focused on impact, optimization, and external presence through events and partnerships.

Compensaciones / Ventajas
• Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets
• Execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline activations)
• Develop campaigns around priority ICPs, industries, accounts, and commercial priorities
• Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline
• Own UK events, webinars, and market activation strategy, tying activities to broader campaigns
• Develop strategic partner marketing programs with UK partners to generate demand and pipeline
• Manage and optimize paid acquisition, lifecycle, nurture, and conversion programs
• Own UK marketing budget, including investment decisions and external agencies/vendors
• Define and monitor KPIs (pipeline, MRR, conversion, CAC, CPD/CPL, ROI, revenue contribution)
• Use performance data to optimize investments and identify scalable opportunities
• Build scalable processes, campaigns, and frameworks for long-term UK growth




• Represent Factorial externally via events, webinars, panels, and industry forums
• Bring UK market insights and learnings to the wider GTM organization

Responsabilidades
• 5+ years of marketing experience with deep UK market exposure
• Proven ownership of UK marketing or demand generation, preferably in B2B SaaS/tech
• Strong understanding of UK B2B landscape, audiences, and GTM dynamics
• Experience building and executing full-funnel, multi-channel demand gen strategies
• Experience across paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing
• Proven track record managing marketing budgets, agencies, and external partners
• Strong commercial mindset linking marketing to pipeline, MRR, revenue, CAC, ROI
• Experience collaborating with Sales and BDR teams to generate qualified pipeline
• Ability to translate data/market insights into strategic, scalable growth decisions
• Excellent stakeholder management and communication, public speaking and representation skills
• Native-level English or equivalent professional fluency
• Strong understanding of B2B marketing tech stack and system integrations (CRM/MA platforms)
• Experience with dashboards, attribution, funnel reporting, and campaign performance data
• Experience with Google Ads, LinkedIn Ads, analytics, ABM, or related demand gen tech

Requisitos principales
• private health insurance
• growth-oriented, multicultural environment
• Wellhub
• Cobee
• language classes
• breakfast in the office and organic fruit / snacks? (office perks)

📌 Head of Marketing & Growth UK (Barcelona)
🏢 Factorial Hr
📍 Barcelona