Experteer Overview
In this role you will drive the presence and credibility of Sobi in the hematology and immunology community, leading local marketing initiatives for Spain and coordinating cross-functional launch readiness for potential pipeline or acquired products. You will partner with medical, market access, and HQ colleagues to deliver compliant, high-impact campaigns and strategic communications. The position blends field activity with cross-border collaboration to align local plans with Sobi’s global strategy, while measuring ROI of commercial efforts. This is a growth-focused role with influence on strategy, engagement with stakeholders, and potential product launches.

Compensaciones / Beneficios
• Develop country business plan and local strategy with budget
• Lead the local brand team and ensure cross-functional accountabilities
• Provide market/competitor feedback to integral strategy
• Drive branded and unbranded marketing tactics compliant with regulations
• Lead pre-launch activities and cross-functional launch readiness for pipeline or acquired products
• Create strategic communications/training materials with a focus on scientific credibility
• Coordinate hematology/immunology engagements and support KAM and National Sales Manager
• Collaborate with local medical/community engagement teams on patient partnerships
• Measure ROI and monitor marketing investment efficiency post-launch
• Travel as needed to align with HQ and international teams




• Manage stakeholder relationships with BUD, National Sales Manager, and KAM team
• Contribute to overall marketing strategy to reflect local needs within global plan
• Spend time in the field to engage with key customers
• Maintain regular presence at national and international conferences

Responsabilidades
• University degree in medical or science-based field
• At least 3 years of pharmaceutical marketing leadership or management experience
• Direct customer relationship management experience
• Experience monitoring marketing OPEX against targets and competitive intelligence
• Proven ability to work in matrix organizations
• Pre-launch and launch project coordination experience
• Knowledge of local health systems and decision-making
• Independent working style with hands-on marketing project delivery
• Ability to learn new areas and build plans from scratch
• Excellent verbal and written communication skills
• Strong MS Office skills (Excel, PowerPoint, Word)
• Experience with review/approval systems (e.g., ZINC, Veeva)
• Experience with CRM and digital/multichannel tools
• Use of AI through company-approved tools
• Proven track record in cross-functional matrix environments
• Product management experience in specialty medicine or rare diseases (preferred)
• Hematology and/or immunology experience (preferred)

Requisitos principales
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📌 Brand Manager - Hemato-Immunology (Madrid)
🏢 Swedish Orphan Biovitrum
📍 Madrid