Content Strategist (B2B)

Intracon is the growth strategic partner for international B2B organizations. We work with leadership teams to set direction, and we make sure it reaches every market, every team and every partner. Our work connects three capabilities: Marketing & Sales, Events & Experiences, and Talent & Transformation. We do it for multinational clients in technology, pharma and beyond. Everything we do is designed to be measured.

We are looking for a Content Strategist to own the story behind international B2B programs for a world-leading technology brand and its technology partners, across multiple countries. You will shape the thinking and the words behind product launches, go-to-market campaigns, messaging frameworks and the sales content that takes them to market. You will take each client's business challenge, find the angle that sets it apart, and turn it into a narrative that marketing and sales teams carry with one voice.

Here, strategy and copy are the same job. We are not looking for someone who only coordinates, nor someone who just writes nicely, but someone who thinks the strategy and makes it real. A profile with their own judgment, able to challenge the client with tact and to push the work toward business impact, not just on-time delivery.

Someone whose work sounds like a person with a point of view, not a template. And you will keep growing across the disciplines of marketing strategy, including the client relationship.

About the role

- Dedication: Full-time
- Location: Sant Cugat del Vallès (Barcelona)
- Length: Permanent
- Work model: hybrid; 3 days remote and 2 days at our lovely Sant Cugat office, with a terrace, plenty of natural light and green surroundings, well connected
- Working hours: 37.5 hours per week, with Friday afternoons off

What you will do

Reporting to the Marketing Director, your main responsibilities will include:

- Take the client's challenge, question the brief, and define the approach and objectives of each project.
- Build the strategy and the narrative, and write the core content yourself,



delegating only the peaks to a copywriter.
- Create go-to-market narratives: positioning, value propositions, messaging frameworks, campaign concepts, copy banks and channel adaptation, by audience and industry.
- Ground every narrative on research and competitive analysis, including social media and content audits that end in clear recommendations.
- Turn each narrative into content that works across the funnel: launch playbooks, brochures, emails, banners, video scripts, social media and sales enablement materials.
- Make every claim hold up: source each data point and apply client and partner brand, legal and compliance guidelines.
- Work side by side with the design team and the project managers so the strategy translates well into execution.
- Be the strategic point of contact with the client on your projects, and turn feedback from multiple client and partner stakeholders into clear decisions.
- Ensure that what we deliver answers the brief and creates impact, not just that it is well executed.
- Integrate AI into your workflow as an everyday tool, while the final work carries your own voice and judgment.

Background & Skills

- More than 4 years in B2B marketing strategy or content strategy (agency, consulting or in-house), with cases where you originated the approach, not just executed it.
- Real client-facing experience and relationship management.
- Excellent, versatile writing in English: you write the important content yourself, from a headline to a full messaging framework. Writing skills in Spanish would be appreciated.
- Feel and experience for go-to-market processes (narrative, value props, channel adaptation, product launches, co-marketing with technology partners).
- A sharp eye for accuracy: claims,



sources, trademarks and brand guidelines.
- C1-level English (international environment and technology accounts).
- AI integrated into the way you work.
- Highly valued: tech environment, large B2B technology accounts, research background, social media and competitive audits, presentation design skills, and close work with design teams.

This role is probably not for you if

- You come from purely operational or execution marketing, without having defined strategy.
- You are looking for a role that only coordinates, without getting your hands into the content.
- You prefer not to have direct client contact.

What we offer

- International projects with a world-leading technology client and its technology partners, across several countries.
- Real room to grow across marketing disciplines, including client relationship.
- EOS/Traction methodology: clear objectives and a well-defined work rhythm.
- Benefits: Pluxee (meals and transportation), access to Urban Sports, and recognition for length of service.
- Hybrid work model: 3 days remote, 2 days in the office, and a 37.5-hour week with Friday afternoons off.
- A positive, inclusive, and collaborative team culture.
- A pleasant office in Sant Cugat with a terrace, plenty of natural light and green areas, well connected.
- Multicultural environment with colleagues from around the globe.
- Free language training with native-speaking instructors.
- Access to wellness and team-building activities.

Diversity & Inclusion at Intracon

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. We hire and promote based on merit, potential, and the unique perspectives each person brings, regardless of background, gender, age, disability, or origin.

Interested?

Send us your application and tell us why you are IN. Due to the volume of applications, we will contact only those selected for interview. Thank you for your interest and time. We are IN. Are you IN?

📌 Content StrategistB) (San Cugat del Vallés)
🏢 Intracon Marketing Solutions
📍 San Cugat del Vallés