16 oct
|
Europcar Mobility Group
|
Madrid
16 oct
Europcar Mobility Group
Madrid
We are looking for a proactive and analytical E-Commerce Specialist to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal.
Key Responsibilities:
1. E-Commerce Performance & Conversion Optimization
- Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue.
- Identify opportunities to improve online sales performance and customer experience.
- Prepare regular performance reports, providing actionable insights and recommendations.
- Support the implementation and monitoring of conversion optimization initiatives.
2. Website Content & Digital Merchandising
- Coordinate and validate local website and app content, to ensure alignment with commercial priorities.
- Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives.
- Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance
3. SEO & Local Digital Visibility
- Support the implementation of SEO initiatives to improve organic visibility and traffic.
- Coordinate the optimization of local business profiles through Google Business Profile.
- Monitor local search visibility, content accuracy and online reputation
4. CRM & Digital Marketing Coordination
- Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales.
- Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities.
- Support local customer personalization initiatives and campaign targeting.
5. Website Functionality & Customer Experience
- Regularly monitor website and app functionality,
identifying issues affecting the booking journey and customer experience.
- Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams.
- Participate in user acceptance testing (UAT) and validation of new functionalities.
6. Cross-functional Collaboration
- Work closely with local Sales, Marketing, Revenue Management and Product teams to ensure alignment with business objectives.
- Coordinate with Group and other countries e-Commerce teams on digital initiatives, platform developments and campaign execution.
- Support the implementation of new digital tools, features and commercial initiatives across Iberia.
What We’re Looking For:
- Experience: 2 - 3 years in eCommerce, digital marketing or digital business support roles
- Analytics & Data: Strong analytical mindset with practical experience in Google Analytics 4, Excel and digital reporting tools. You don't just pull data—you translate it into actionable business recommendations
- Marketing Tech & CMS: Hands-on experience with Salesforce Marketing Cloud and familiarity with CMS platforms
- Growth & Optimization: Knowledge of SEO tools, Google Business Profile, digital campaign analysis, and a solid understanding of CRO, UX, and A/B testing.
- Soft Skills: Proactive, solution-oriented, and capable of working autonomously while effectively collaborating with cross-functional stakeholders.
- Languages: Fluent in English (Portuguese is a plus!)
What we offer
- Permanent, full-time contrat
- Salary band: 26 - 28K + 5% variable
- Benefits: Ticket restaurant, life insurance, health insurance
- Hybrid work model
- Professional growth and development oportunities
- Opportunity to work in an international environment with an industry-leading company
If you're interested, feel free to apply! We’d love to learn more about your profile
📌 E-Commerce Specialist (Madrid)
🏢 Europcar Mobility Group
📍 Madrid