A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.

¿Qué tendrás que hacer?

Definition of the Marketing & Communication Plan for Outlets

- Establishment of the Marketing & Communication plan.
- Plan creation.
- Plan monitoring.
- Plan adaptation throughout the year.

Branding and Concept

- Ensure visual and conceptual consistency for each outlet.
- Development of all stationery and communication/marketing materials required for each restaurant.

Digital Communication

- Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
- Coordinate with agencies and the e-commerce team.
- Optimize presence on key platforms (websites, Google Business Profile, reservations).

PR

- Coordinate the PR plan of each outlet’s hotel.
- Draft/Review press releases.
- Organize national and international press trips to promote the restaurant.
- Hosting: receiving journalists and influencers.
- Development of gifts for clients or press.
- Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.

Campaigns and Activations

- Ensure proper implementation of promotions and events.

Analysis and Visibility

- Establish KPIs, track them, and consolidate reports.
- Verify updates of websites, apps, and basic SEO.
- Analyze competition and digital trends.

Regional and Cross-Functional Coordination

- Align the strategy of the different outlets under a unified brand vision.
- Share best practices among hotels and ensure consistency across all markets.

Management of Suppliers and External Agencies

- Select, coordinate, and follow up with PR, social media,



and design agencies.
- Validate deliverables and ensure compliance with timings and budgets.

Budget and Reporting

- Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B; department.
- Control the assigned marketing investment.
- Prepare consolidated reports by country/region for Management and BU.

Reporting

- Direct reporting to the GM.

¿Qué buscamos?

- Skills
- - Excellent capacity to plan, organize and manage priorities;
- Strategic thinking, in line with brand positioning and business objectives.
- Service oriented person
- Strong sense of aesthetics and creativity.
- Excellent communication skills, verbal and written, in Spanish and English;
- Experience / knowledge of graphic design tools
- Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
- Spanish mother tongue is mandatory plus high level of English

Qualifications

- Master/Bachelor's Degree in Marketing or Communication
- Minimum 2 years of experience in similar position

¿Por qué elegirnos?

At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:

- Global experience – a diverse team representing over 150 nationalities.
- Challenging professional development opportunities, both nationally and internationally.
- A wide range of training programs to enhance skills.
- Well-being initiatives, including adaptable working conditions.
- Employee recognition programs, such as our “Memorable Dates.”
- Opportunities to make a difference through our sustainability program and volunteering initiatives.
- Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.

📌 F&B Cluster Marketing & Communication - Minor Hotels Barcelona
🏢 Minor Hotels Europe and Americas
📍 Barcelona