Описание:
eDreams ODIGEO operates a integral travel subscription platform. Its Prime service is powered by a proprietary AI platform and offers members travel products including hotels, rail, flights, dynamic packages, and car rental.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
- Define data-enablement roadmaps for media platforms and measurement partners
- Coordinate the implementation of web and app tracking, audience creation, and marketing campaign data feeds with an engineering team
- Collaborate with Legal and Compliance teams to align tracking with GDPR and privacy requirements
- Define and lead the media tracking and data activation agenda, set priorities, identify opportunities, and ensure robust, timely, and future-proof implementations
- Advise marketing teams on technical feasibility and how to operationalize and measure new marketing strategies




- Define web and mobile event-tracking specifications and coordinate their implementation
- Build and manage audience segments across media platforms and DSPs
- Audit tracking implementations and establish ongoing monitoring and validation processes
- Troubleshoot tracking and tagging issues with development teams, identify root causes, and implement fixes
- Conduct ad hoc analyses to identify tracking gaps, quantify business impact, and assess new or improved tracking implementations
- Document tracking setups, audience definitions, and compliance decisions
- Monitor new products, features, and best practices across media and measurement platforms

Требования:
- At least 3 years of experience in analytics implementation, MarTech, AdTech, or a closely related field
- A master’s degree in a technical or scientific discipline
- Expertise in conversion tracking, audience setup, product and data-feed catalogues, conversion windows, and attribution configurations
- Strong understanding of web and app analytics, event st

📌 Performance Marketing Product Owner for MarTech (España)
🏢 Edreams Odigeo
📍 España