Overview

In this role you will drive integrated, multi-channel demand generation programs for PTCs automotive vertical. You’ll work closely with Sales and cross-functional partners to build scalable campaigns that generate qualified pipeline and support revenue goals. You will translate industry trends into high-impact marketing programs and optimize campaigns for conversion and quality. This position offers hands-on execution, ownership of the funnel, and opportunities to influence how we engage target accounts and personas. You will contribute to a data-driven, collaborative marketing culture in a general tech company.

Responsabilidades

- Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads, webinars, events, and content syndication
- Build and manage campaign infrastructure including landing pages, content offers, audiences, and nurture tracks
- Maintain an always-on nurture motion and retargeting to move buyers through the funnel
- Partner with Marketing Ops/Sales Ops to ensure proper lead routing and lifecycle management, and review lead quality
- Contribute to lead scoring and workflow improvements
- Track, analyze, and optimize performance against KPIs (MQLs, SQLs, pipeline,



CAC/ROAS) and adjust targeting, creative, and channel mix
- Create dashboards and reports to communicate results to stakeholders
- Coordinate creative briefs and production workflows with internal teams and external partners
- Collaborate with Sales and cross-functional teams to align campaigns with revenue priorities and coordinate integrated programs

Requisitos principales

- 3–6 years in B2B demand generation / growth marketing (Software/SaaS or complex solutions a plus)
- German professional level
- Proven experience executing multi-channel campaigns and optimizing with data
- Knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and retargeting
- Experience partnering with Sales and cross-functional teams to deliver pipeline
- Strong project management; familiarity with structured work processes
- Marketing automation + CRM familiarity; dashboards/analytics experience (Salesforce, Qlik, Microsoft Office); familiarity with AI tools

- data-driven decision making
- cross-functional collaboration
- strong communication
- Marketing automation
- CRM familiarity
- Salesforce

📌 German speaking demand generation specialist (Barcelona)
🏢 Ptc
📍 Barcelona