Overview

In this role you will lead CRM and email campaigns for the EMEA region from Barcelona, delivering BAU and promotional emails across 15+ markets and languages. You will own audience segmentation, build and test campaigns, and ensure quality across multiple stakeholders. You will contribute to a scalable multilingual content library and leverage AI tools to optimise content. This position offers cross-market impact within a multicultural, fast-paced environment.

Compensaciones / Incentivos

- Permanent contract
- Salary range: 35000 – 40000 based on experience
- Medical Insurance & Life Insurance after 6 months
- Multicultural environment in Barcelona World Trade Centre
- Remote work up to 4 days a week
- Car Rental Discounts

Responsabilidades

- Build, test and deploy BAU and promotional email campaigns
- Own the EMEA campaign calendar across 15+ markets and languages
- Develop and manage audience segmentation and personalised communications
- Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
- Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
- Support A/B testing,



uplift analysis and campaign optimisation
- Monitor campaign performance, engagement, conversion and deliverability
- Troubleshoot campaign builds and maintain high QA standards
- Support the development of a scalable, compliant multilingual content library, including the use of AI tools
- Work with JIRA, Litmus and other CRM campaign tools
- Share knowledge and best practices across the wider EMEA CRM team

Requisitos principales

- Around 5 years of CRM / email marketing experience
- Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys)
- Hands-on experience with AMPscript, Liquid or Javascript
- Experience working with Dynamic Content and Data Extensions
- Strong knowledge of audience segmentation
- Excellent English and Spanish communication skills
- Strong attention to detail and a solid QA mindset
- Experience working with multiple stakeholders and international markets

- strong communication
- attention to detail
- stakeholder management
- Salesforce Marketing Cloud
- AMPscript
- Liquid

📌 Crm senior specialist (Barcelona)
🏢 Avis Budget Group
📍 Barcelona