ABOUT

Cheil Worldwide is a full-service agency from brand building to digital transformations creating excellent data-driven experiences for every customer.

As part of Cheil Worldwide, Cheil Spain plays its part in one of the world’s biggest agency networks – comprising 53 offices and 8 affiliates in 43 countries globally with more than 7.000 employees and 600 clients around the world.

Cheil Spain is made up of 160 employees from different disciplines, who are passionate about innovation in all its forms. We like to challenge our clients to make sure they are one-step ahead of their brand image. You will be part of the Retail Go-To-Market team, which drives retail excellence across a leading smartphone brand’s retail network, aligned with its product launches. As we expand our services, we are launching a new business area: the GPV (Field Merchandising) Service.

THE ROLE The Senior Field Merchandising Service Manager is responsible for building, leading and growing our new GPV Service at current market in Spain. Working closely with the client, he/she will translate the Retail Excellence strategy into clear field tasks, manage the external GPV provider, and make sure every store visit delivers measurable value, from in-store execution to In-House Data collection.

A detail-oriented self-starter with a strong field and vendor management background, he/she demonstrates excellent organizational, analytical and communication skills to work effectively with the client,



the external provider and our internal teams.

The responsibilities of the role:

- Lead the new GPV Service end to end: processes, KPIs, reporting and service standards.
- Translate the client’s Retail Excellence strategy into clear tasks and briefings for the GPVs.
- Plan and manage the Journey Plan (coverage, frequency, routing) around launches and campaigns.
- Manage the external GPV provider: KPIs, SLAs, GPV performance and improvement plans.
- Control the service budget and negotiate provider costs.
- Align GPV activity with the Implementation and Maintenance teams and the launch calendar.
- Conduct regular field visits and quality audits.
- Produce clear procedures, briefings, reports and presentations for all stakeholders.

Experience and Skills:

- 5+ years in field marketing, field merchandising or retail execution, ideally in mobile or consumer electronics.
- 3+ years managing external field force providers or field teams, including KPI and SLA follow-up.
- Hands-on experience with Journey Plans and store coverage models.
- Budget control and vendor negotiation skills.
- Strong documentation skills and concise, solution-oriented communication.
- Experience building new services from scratch is a plus.
- Advanced Excel and PowerPoint; BI or field reporting tools are valued.
- Availability to travel nationally.
- Degree in Marketing, Business or a related field.

📌 Senior Field Merchandising Service Manager (Alcobendas)
🏢 Cheil Spain
📍 Alcobendas