Position Overview
Blue Acorn iCi is seeking a Business Architect specializing in Salesforce Marketing Cloud (SFMC) to guide business architecture and functional strategy for complex engagements. This role connects business goals with technology solutions to prioritize investments and deliver measurable outcomes.
The Business Architect defines target capabilities, operating models, roadmaps, and value-realization plans, with a focus on marketing automation, personalized communications, and customer lifecycle programs. Working across business and technical teams, this individual guides key decisions and ensures solutions align with client objectives.
Location: Remote - United States
Key Responsibilities
Business Strategy & Architecture
- Serve as a senior business advisor and own business architecture, functional direction, and value realization for complex engagements, transformation initiatives, or defined business domains.
- Apply industry, market, customer, operational, and financial insights to frame business challenges, identify opportunities,



and guide transformation priorities.
- Translate strategic objectives into target capabilities, value streams, operating-model components, process improvements, initiatives, and measurable outcomes.
- Define current-state and future-state business architecture across stakeholders, governance, processes, information, customer experience, and enabling technology.
- Make and govern key business architecture decisions, documenting assumptions, options, tradeoffs, risks, dependencies, and decision rationale.

Salesforce Marketing Cloud Architecture
- Lead discovery and functional architecture for SFMC engagements, translating marketing strategies into prioritized use cases and platform requirements.
- Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement requirements.
- Guide solution design across Journey Builder, Automation Studio, Email Studio, Contact Builder, an

📌 Business Architect (España)
🏢 Blue Acorn iCi
📍 España