16 oct
|
Romaniuk AI
|
España
16 oct
Romaniuk AI
España
What are you working on?
- The name of the project(s): Epic Gift
- At what stage of the project(s)? Live: 1.2M users. 2nd product (Telegram subscription) launched — 1,000 paying users. Web, iOS, Android next.
- Genres: Application
- Platforms: Mobile, Browser, Social, iOS, Android
Hi, I'm a co-founder of Epic Gift.
I'm looking for a Head of Marketing with strong fundamentals, a broad view across traffic channels, and experience building marketing as a system.
The goal: 100,000 paying users within a year. Today we have 1,000, plus working setups in 2 channels.
What we've done
- 400,000 → 1,200,000 users in one year (Epic Gift).
- 10 years in performance marketing — my partners and I ran traffic for other companies' products. Now we build our own.
- Second product — a subscription service in Telegram. The funnel is built and the first 1,000 payments are in. Web, iOS and Android come next.
Team size and structure?
Founders + channel specialists: Telegram Ads, influencers, bots, messaging, cold traffic. You lead them all.
For which tasks (responsibilities)?
The task
- Grow from 1,000 to 100,000 paying users in 6–12 months.
- Traffic budget: ~$500,000. No single channel can absorb that, so we need many sources.
- Today separate people run separate channels: Telegram Ads, influencers, bots, messaging, cold traffic. Nobody sits above them — I've been doing that job myself. You take it over.
What you'll do
- Strategy: positioning, CJM, offer, funnels, competitive position.
- Channel mix: decide where customers come from — in-house buying, agencies, CPA networks, affiliates, influencers, SEO,
referral program.
- Control: keep buyers and contractors in check — ad accounts, hypothesis sheets, where the money goes. Spot a problem on day 3, not week 3.
- Unit economics: own the cost per payment. No sales team — everything runs on an automated funnel.
- Conversion: bring market ideas into the product and landing pages so conversion keeps growing.
You probably won't run ads yourself. But you can test a new channel hands-on, then hire people to scale it.
Key KPIs: number of paying users, cost per payment, payback, LTV/CAC.
What kind of professional are we looking for?
Must have
- 5+ years in B2C IT product marketing — ideally a web service or subscription app.
- Head of Marketing, Growth, CMO, or the CMO's right hand at a product that grew while you were there.
- Personally responsible for a budget of $50,000+/month.
- Tested 10+ traffic sources.
- Subscription unit economics: cohorts, LTV, churn, payback.
- You can show working documents: hypothesis sheet, spend tracker, ROI model, dashboard (blur the numbers if needed).
- You can walk us through real cases.
- Fluent Russian is required — the team and product work in Russian. Ukrainian is a plus.
Strong plus
- Experience in iGaming, betting,
dating, crypto, or high-volume Telegram apps.
- Background in digital products where users come from ads and pay without talking to a salesperson.
- Big budgets spent efficiently, even under tough conditions.
- Niches with strict ad moderation.
Bonus points
- Started as a media buyer and moved in-house into product marketing.
- Ran your own business.
- Helped launch 1–2 IT products.
What is important for us in a person?
- You set your own goals and your team's. I give you the target and the budget — you bring back results and numbers.
- Ownership: you spot problems early and fix them without being asked.
- Data-driven: decisions backed by numbers, not opinions.
Why do we enjoy working here?
- Direct line to the founder; decisions on real product numbers.
- Full ownership of marketing: strategy, channels, team, budget.
- Team of founders with 10 years in performance marketing.
- With strong results, you can also join our second international IT product.
What are the conditions and bonuses?
- $5,000–10,000/month depending on experience.
- Bonus formula fixed in the offer, before you start. An additional % is possible later.
- Paid in USDT.
- Fully remote from any country. Full-time, our project only.
The selection process
1. Short questionnaire — 10–12 minutes.
2. Call with our recruiter — we'll ask to see your working documents.
3. Call with me, on the product's real numbers.
4. Offer.
We decide fast.
Apply here: https://cleverstaff.net/i/vacancy-87ftf8
📌 Head of Marketing / CMO — Epic Gift (Telegram app, 1.2M users) (España)
🏢 Romaniuk AI
📍 España