Overview

In this global role, you will build a scalable Growth Marketing and MarTech capability system to shift Openbank from CPA-led acquisition toward lifecycle-driven growth powered by first-party data and AI-enabled decisioning. You will shape global standards, turn market learnings into reusable assets, and partner with Technology, Product and Data to deliver high-impact use cases. The position offers broad exposure across Marketing, Product, Data and Technology and direct impact on growth efficiency and innovation.

Responsabilidades

- Build Growth Marketing capability roadmap and translate gaps across markets into a phased plan
- Shape and scale MarTech foundation by defining priority use cases and business requirements, collaborating with Technology, Product and Data
- Establish acquisition and channel best practices across full-funnel activities and CRM/lifecycle
- Create an experimentation operating system with a standardized method for hypotheses, test design and decision-making
- Accelerate lifecycle marketing and personalization leveraging first-party data and customer signals
- Scale AI-enabled growth use cases including AI decisioning, personalization, automation and content-driven growth
- Turn pilots into reusable global assets with lighthouse use cases, playbooks and implementation guides
- Bridge Marketing,



Technology and Data by translating opportunities into clear requirements and addressing gaps
- Build global/local capability with training and communities of practice, avoiding duplicated structures
- Engage hands-on in diagnostics, playbooks, experiment charters and executive recommendations

Requisitos principales

- 8+ years in growth marketing, digital acquisition, MarTech, CRM/lifecycle or related fields
- Track record in building and scaling marketing capabilities across teams or markets
- Hands-on experience with digital acquisition, audience strategy and performance economics
- Experience translating marketing opportunities into MarTech/data/product requirements and driving adoption with Tech/Data partners
- Proven design and execution of experiments (A/B, geo, lift, incrementality)
- Experience with customer interaction platforms, CDP/audience capabilities, marketing automation and personalization; multi-market or regulated sectors valued

- strong executive communication
- integral/local judgment
- curiosity about emerging capabilities including AI and creator ecosystems
- growth marketing economics
- MarTech fluency: data orchestration, personalization, automation, testing, analytics
- first-party data and identity management, APIs/integrations, measurement

📌 Growth marketing & martech lead (Boadilla del Monte)
🏢 Banco Santander
📍 Boadilla del Monte