Overview
You lead the regional go-to-market strategy for France, acting as the regional marketing leader within a cross-functional, global context. You own the regional plan, prioritize initiatives, and drive pipeline through integrated campaigns and data-driven decisions. This role blends strategic thinking with hands-on execution to build a regional marketing engine and align Sales, SDR, and global teams. You will shape regional messaging, localise programs, and manage budget and performance with tangible business impact.
Compensaciones / Beneficios
- Stock grant opportunities
- Optional versátil working office membership (IWG)
- Additional perks and country-specific benefits
- Total rewards programs
Responsabilidades
- Develop and own the quarterly regional marketing plan grounded in pipeline data and market intelligence
- Define regional GTM narrative and country nuances for France
- Identify market opportunities/risks and propose recommendations
- Own regional marketing calendar and map activities to measurable outcomes
- Proactively manage regional budget and reallocate based on performance data
- Design and drive integrated campaigns across channels and own execution
- Maintain alignment with Global Demand Gen, Brand, Events, and Product Marketing
- Partner with Field & Event Marketing Manager for France to coordinate campaigns
- Own regional pipeline, MQLs, and sourced revenue; build a regional performance dashboard
- Lead cross-functional contributors toward a shared regional plan
- Prioritise regional initiatives and communicate trade-offs to stakeholders
- Escalate blockers and propose solutions
- Stay updated on competitive landscape and regional dynamics for EMEA South
- Adapt global messaging to local context and push back when ill-fitting
- Bring market insights to product, sales, and leadership discussions
- Act as the primary marketing partner for regional Sales and SDR teams
- Run regional syncs with Sales leadership on priorities and pipeline health
- Develop account-based and segment-specific programs where relevant
Requisitos principales
- 5+ years in B2B marketing with regional programme ownership
- Track record of building and executing integrated marketing campaigns
- Strong analytical skills with independent CRM/marketing analytics data work
- Experience collaborating with Sales and SDR in a pipeline-accountability model
- Fluent in English & French
- Cross-functional collaboration
- Data-driven decision making
- Strategic thinking
- Proactive problem solving
- Salesforce
- Marketing analytics platforms
📌 Senior regional marketing manager, france (León)
🏢 Deel
📍 León