**Company description**

We are a strategic digital business consultancy with more than 18 years of experience, now integrated into the integral ecosystem of Publicis Groupe.

We don’t just build websites; we transform businesses.

We combine strategy, creativity, and technology to scale projects with international impact.

If you’re looking for a place where innovation is part of everyday life, this is the place for you.

**Overview**

+ Proven experience in **Social Media** , ideally within an agency environment managing multiple clients.

+ Ability to develop Social Media strategies from initial planning through execution, optimization, and measurement.

+ Experience in **Influencer Marketing** and managing campaigns with content creators.

+ Advanced knowledge of major social media platforms, including their audiences, formats, and communication best practices.

+ Strong analytical skills, with the ability to interpret metrics and turn data into strategic decisions.

+ Solid understanding of digital trends, social culture, and online community behaviors.

+ Ability to collaborate across teams and manage multiple projects simultaneously.

+ Experience in client-facing roles, including presenting strategies and recommendations.

+ Strategic mindset, creative judgment, strong organizational skills, and the ability to work autonomously.

**Responsibilities**

+ Define and develop the **Social Media strategy** for a range of clients and brands, establishing objectives, audiences, communication territories, platforms, tone of voice, and strategic content pillars.

+ Define the **content strategy and planning** across social media channels, setting editorial guidelines, formats, and approaches tailored to each platform and audience.

+ Oversee the planning and execution of social media content and campaigns, ensuring alignment with the defined strategy and business objectives.

+ Identify relevant trends, conversations, formats,



and opportunities for brands, translating them into actionable recommendations and initiatives.

+ Maintain up-to-date knowledge of social platforms, including new features, formats, trends, and evolving consumer behaviors.

+ Contribute to the development of **Influencer Marketing strategies** , identifying opportunities and ensuring alignment with broader Social Media and brand communication objectives.

+ Coordinate and supervise Influencer Marketing campaigns with agencies and specialist partners, providing guidance on talent selection, content direction, and campaign performance tracking.

+ Define and monitor Social Media KPIs and performance metrics, analyzing content and campaign results to identify learnings, optimization opportunities, and strategic recommendations.

+ Prepare reports and performance analyses, transforming data into actionable insights and recommendations for clients.

+ Work closely with Marketing and Design teams to ensure an integrated and consistent approach across all client strategies.

+ Develop and present strategic proposals, recommendations, and action plans to clients.

+ Act as a trusted advisor and Social Media expert for clients, providing guidance on platforms, trends, content strategies, formats, and emerging communication opportunities.

**Qualifications**

+ Previous experience in communication, advertising, creative, or social media agencies.

+ Experience participating in pitches and developing proposals for new business opportunities.

+ Knowledge of Social Media management, monitoring, listening, and analytics tools.

+ Understanding of **Paid Social** and the ability to collaborate effectively with specialist media teams.

+ Familiarity with content creation and design tools such as **Canva** and **Figma** .

+ Experience with video editing tools such as **CapCut** or **Adobe Premiere Pro** .

+ A genuine curiosity for digital culture, social trends, and the evolving behaviors of online audiences.

📌 Content Specialist (Alicante (Alacant))
🏢 Publicis Groupe
📍 Alicante (Alacant)