16 oct
|
Guesty
|
Barcelona
Experteer Overview As Email u0026amp; Lifecycle Operations Manager, you own the end-to-end lifecycle program across email, in-product experiences, SMS, and sales sequences to deliver cohesive journeys.
You will build processes, infrastructure, and cross-team workflows, turning unstructured activity into repeatable, measurable projects.
This role blends operations with hands-on execution, focusing on deliverability, data health, and impact on conversions and revenue.
You’ll collaborate across teams to optimize campaigns, enable data-driven decisions, and leverage AI for efficiency.
This is a build-and-fix role with clear ownership of outcomes.
Compensaciones / Incentivos• Own the end-to-end email and lifecycle program (workflows, data, deliverability)• Design and implement cross-channel journeys (email, Pendo in-product, SMS, sales sequences) for cohesive customer experience• Lead campaign intake and delivery process across content, design, and ops teams• Build and manage complex Hub
Spot workflows (triggers, segmentation, QA)• Maintain deliverability and database health (mailability, bounce hygiene, sender reputation,
re-permissioning)• Partner with BI to measure engagement and downstream revenue impact• Utilize AI and automation to speed up, scale, and standardize processes• Proactively identify opportunities to improve conversions, extend reach, and grow the marketable-contact base
Responsabilidades• Deep Hub
Spot expertise (admin-level preferred) including workflows, lists, properties, subscription types, reporting• Operations mindset with process design and tooling focus• Ability to spot opportunities and convert them into impactful projects• Holistic, cross-channel thinking for unified customer journeys• Strong communication and stakeholder management; proactive risk signaling• Business acumen and work ethic; ownership of delivery end to end• Campaign operations experience with cross-functional coordination• Solid knowledge of email deliverability, mailability, and CRM integrations (Salesforce, enrichment, validation)• Working knowledge of privacy laws (GDPR required; CAN-SPAM a plus)• Lifecycle marketing expertise (onboarding, nurture, re-engagement, win-back)• B2B SaaS marketing experience• English proficiency with 3+ years professional experience in English-speaking settings
Requisitos principales•
📌 Email & Lifecycle Operations Manager (Barcelona)
🏢 Guesty
📍 Barcelona