My client is a well-established international education group operating in more than 40 markets worldwide.
As part of its general marketing transformation, the company is strengthening its data-driven capabilities and investing in CRM and lifecycle excellence across Europe and Asia.
They are looking for a strategic and hands-on CRM Marketing Manager to drive customer engagement, retention, and lifetime value across multiple international markets.
YOUR RESPONSIBILITIES
?
- CRM & Lifecycle Strategy:
Develop and execute a comprehensive CRM and lifecycle marketing strategy to improve conversion, retention, and revenue growth across key markets.
- Multi-Channel Campaign Management
: Design, implement, and optimize automated campaigns across email, SMS, push notifications, and messaging platforms.
- Segmentation & Personalization
:
Leverage customer data to build advanced segmentation models and deliver highly personalized communication strategies.
- Automation & CRM Optimization:
Optimize workflows and automation within HubSpot, ensuring seamless integration with marketing and sales systems.
- International Collaboration:
Coach and support local marketing teams (Europe & Asia) in adopting CRM best practices and driving commercial performance (LTV / CAC).
YOUR PROFILE
✌️
- CRM Expertise
: 5+ years of experience in CRM, lifecycle or email marketing with proven impact on retention and revenue.
- Subscription / SaaS Mindset:
Experience in subscription-based, SaaS, EdTech, or e-commerce environments is a strong plus..
- Automation Tools:
Hands-on experience with HubSpot or similar marketing automation platforms.
- International Exposure:
Experience working across multiple markets and collaborating with geographically distributed teams.
- Languages
: Fluent English is mandatory.
? If you’re interested in the position or would
📌 CRM MARKETING MANAGER (Barcelona)
🏢 Talent-R
📍 Barcelona
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