- The GTM team sits at the intersection of Product, Sales, Marketing, and Client Success, owning how Papaya takes its products and services to market - from defining the story and positioning, to launching new capabilities, enabling our revenue teams, and ultimately helping drive adoption and revenue
- Own GTM strategy and execution for assigned Papaya products and Workforce OS service lines
- Lead product and service launches end-to-end, from positioning and launch strategy through sales readiness, rollout, and adoption
- Translate complex product capabilities into clear, compelling commercial stories and value propositions
- Develop persona-based messaging and positioning that clearly articulates why Papaya, why now, and why we win
- Partner closely with Product to understand the roadmap and turn innovation into market-ready propositions
- Work directly with Sales and Account Management to understand what is happening in real deals, identify gaps, and continuously strengthen our positioning
- Build and deliver sales plays that help Revenue teams identify opportunities,



run stronger discovery, overcome objections, and close business
- Own sales enablement for your service line, including training, storytelling sessions, product demos, competitive positioning, and launch readiness
- Create the commercial assets sellers need to win, including pitch decks, one-pagers, battlecards, demo stories, landing pages, client-facing materials, and AI-powered sales tools
- Develop competitive intelligence and ensure sellers understand how Papaya differentiates in the market
- Partner with Marketing on campaigns, events, website messaging, thought leadership, and demand-generation initiatives
- Use customer, prospect, seller, and market feedback to continuously improve our GTM strategy and messaging
- Leverage AI to accelerate research, content creation, enablement, personalization, and GTM execution
- Measure the impact of GTM initiatives through adoption, pipeline creation, con

📌 Go-To-Market Manager (Barcelona)
🏢 Papaya Global
📍 Barcelona