Location: Barcelona / 3 days remote

Position: CRM Marketing manager

Experience: Minimum 2 years as a AE

Salary: 55-60K 5k bonus THE CONTEXT ?

My client is a well-established international education group operating in more than 40 markets worldwide.

As part of its integral marketing transformation, the company is strengthening its data-driven capabilities and investing in CRM and lifecycle excellence across Europe and Asia.

They are looking for a strategic and hands-on CRM Marketing Manager to drive customer engagement, retention, and lifetime value across multiple international markets.

YOUR RESPONSIBILITIES ?

- CRM & Lifecycle Strategy: Develop and execute a comprehensive CRM and lifecycle marketing strategy to improve conversion, retention, and revenue growth across key markets.

- Multi-Channel Campaign Management: Design, implement, and optimize automated campaigns across email, SMS, push notifications, and messaging platforms.

- Segmentation & Personalization: Leverage customer data to build advanced segmentation models and deliver highly personalized communication strategies.





- Automation & CRM Optimization: Optimize workflows and automation within HubSpot, ensuring seamless integration with marketing and sales systems.

- International Collaboration: Coach and support local marketing teams (Europe & Asia) in adopting CRM best practices and driving commercial performance (LTV / CAC).

YOUR PROFILE✌️

- CRM Expertise: 5 years of experience in CRM, lifecycle or email marketing with proven impact on retention and revenue.

- Subscription / SaaS Mindset: Experience in subscription-based, SaaS, EdTech, or e-commerce environments is a strong plus..

- Automation Tools: Hands-on experience with HubSpot or similar marketing automation platforms.

- International Exposure: Experience working across multiple markets and collaborating with geographically distributed teams.

- Languages: Fluent English is mandatory.

? If you’re interested in the position or would like to learn more, don’t hesitate to apply ??

📌 CRM MARKETING MANAGER - ckage (Barcelona)
🏢 Talent-R
📍 Barcelona