Role Overview

We are looking for an experienced Digital Activation Manager to lead the development and execution of digital marketing projects and campaigns across Europe.

This is a highly autonomous role combining digital expertise, campaign activation, project management, data and performance. The successful candidate will be responsible for turning marketing and business objectives into actionable projects and driving them from initial brief through execution, measurement and optimization.

We are looking for someone with strong digital expertise who can manage multiple projects and markets, coordinate agencies and internal stakeholders, define KPIs and measurement frameworks, and ensure high-quality execution with limited supervision.

Profile

- 7 years of experience in Digital Marketing, Digital Activation, Performance Marketing or related roles.
- Strong experience managing digital and integrated marketing projects from brief to execution.
- Solid knowledge of Paid Media, SEO, websites, e-commerce, analytics and digital consumer journeys.
- Strong knowledge of analytics, tracking and reporting tools such as GA4, Google Tag Manager, Looker Studio, Power BI or similar.
- Experience defining KPIs, developing dashboards and translating data into actionable business recommendations.
- Good understanding of CMS, web platforms, SEO, CRO and digital technologies.
- Experience managing agencies, external partners, budgets and multiple stakeholders.
- Previous experience in a digital, media or advertising agency is highly valued.
- Strong project management capabilities and ability to manage multiple projects and markets simultaneously.
- High level of autonomy, ownership and proactivity.




- Strong analytical and problem-solving skills with a pragmatic and results-oriented mindset.
- Fluent English. Additional European languages are a plus.

Key Responsibilities

Digital Activation & Campaign Management

- Lead digital and integrated marketing campaigns across European markets, from initial brief to launch and performance evaluation.
- Translate business and marketing objectives into clear activation plans, deliverables, timelines, budgets and KPIs.
- Manage projects end-to-end, coordinating creative, media, digital, web and other required workstreams.
- Work closely with local marketing teams to activate European initiatives and support local campaigns.
- Proactively identify dependencies and roadblocks and drive projects forward to ensure successful and timely execution.
- Manage multiple projects, markets and stakeholders simultaneously.

- Digital Performance & Media - to have

Support the planning, execution and optimization of digital campaigns across Paid Search, Social, Display, Video, Programmatic and other relevant channels.
- Data, Analytics & Dashboards - to have

Define KPIs and measurement frameworks for digital campaigns and marketing initiatives.

Develop and manage dashboards to provide clear visibility of campaign, media, website and digital performance.

- Web & Digital Ecosystem -to have

Support the continuous development and optimization of websites, landing pages, e- commerce and other digital touchpoints.

Identify opportunities to improve UX, SEO, CRO, traffic and conversion.

- Agency & Stakeholder Management - to have

Coordinate and challenge digital, media, creative and technology agencies involved in European projects.

📌 Digital Activation Manager - Europe (Madrid)
🏢 Bpm Executive Search
📍 Madrid