Описание

Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.

Задачи

Design strategic frameworks for general multi-channel digital campaigns across paid search, paid social, display, email, and content syndication

Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort

Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion

Brief the Content and Creative team on campaign asset needs and strategic direction

Design and execute digital ABM campaign strategies for named accounts and account segments

Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting

Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop

Define account-level ABM measurement frameworks and use insights to reshape strategy

Design and optimize nurture strategies across acquisition and expansion

Define campaign strategies for customer upsell, cross-sell, and adoption

Prioritize conversion optimization efforts based on commercial impact

Own campaign and channel performance analysis and provide strategic recommendations

Define adaptations of global campaign strategies for local markets

Provide strategic performance analysis by territory for regional teams and leadership





Identify gaps and improvement opportunities in the marketing technology stack

Recommend improvements to integration between campaign platforms, CRM, and lead routing systems

Ensure campaign infrastructure supports the Growth Marketing team's strategic goals

Champion clean data practices and campaign hygiene

Use AI for audience research, competitive analysis, performance modeling, and scenario planning

Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.

Требования

5+ Years of experience in digital marketing, growth marketing, or marketing operations

Demonstrable experience designing and owning digital ABM campaign strategies

Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication

Experience designing campaigns across acquisition and customer expansion

Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools

Strong campaign strategy, audience strategy, and channel strategy skills

Ability to interpret performance data and make strategic recommendations

Commercial mindset focused on pipeline and revenue outcomes

Ability to present strategic recommendations and brief creative teams clearly

Proactive approach to digital marketing trends and strategic recommendations

Ability to manage multiple campaign strategies across channels, regions, and commercial objectives

Nice to have: Background in B2B SaaS.

Условия

No conditions specified

📌 digital marketing manager in hospitality (Madrid)
🏢 Duetto
📍 Madrid