Technical Sales Representative – Spain & France
Location: Barcelona, Spain
Territory: Spain & Southern France
Languages: Native Spanish, fluent French, intermediate English

About the Opportunity
Approach People Recruitment is partnering with an international industrial group specialising in innovative industrial solutions to recruit a Technical Sales Representative based in Barcelona.
This is an exciting opportunity for a commercially driven professional who enjoys developing new business, building long-term customer relationships, and combining technical expertise with a hands-on sales approach.
In this role, you will play a key part in expanding the company’s presence across Spain and Southern France, identifying new business opportunities, strengthening existing partnerships, and delivering tailored solutions to industrial customers.
If you are passionate about sales, enjoy working autonomously, and are looking for an opportunity to make a tangible impact within an international environment, we would love to hear from you

Your Responsibilities
Business Development:



Identify, prospect, and acquire new customers across Spain and Southern France, driving sustainable business growth.
Account Management: Build and develop long-term relationships with existing clients, ensuring customer satisfaction and identifying opportunities to increase revenue.
Technical Sales: Understand customer requirements and present suitable industrial solutions in collaboration with internal technical teams.
Territory Management: Develop and implement a commercial strategy for your assigned territory, identifying market trends, potential customers, and growth opportunities.
Customer Visits: Travel regularly throughout Spain and Southern France to meet clients, develop relationships, present solutions, and negotiate commercial agreements.
Sales Negotiation: Prepare commercial proposals, negotiate pricing and contractual terms, and follow opportunities through to closing.
Market Expansion:

📌 Technical Sales Representative – Spain (Madrid)
🏢 Approach People Recruitment
📍 Madrid