We’re looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you’ll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment. What will you do? - Build, test and deploy BAU and promotional email campaigns - Own and maintain the EMEA campaign calendar across 15+ markets and languages - Develop and manage audience segmentation and personalised communications - Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns - Coordinate campaign approvals with local market, Brand, Legal and Compliance teams - Support A/B testing, uplift analysis and campaign optimisation - Monitor campaign performance, engagement, conversion and deliverability - Troubleshoot campaign builds and maintain high QA standards - Support the development of a scalable, compliant multilingual content library, including the use of AI tools - Work with JIRA,



Litmus and other CRM campaign tools - Share knowledge and best practices across the wider EMEA CRM team What are we looking for? Must have: - Around 5 years of CRM / email marketing experience - Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys). - Hands-on experience and AMPscript, Liquid or Javascript - Experience working with Dynamic Content and Data Extensions - Strong knowledge of audience segmentation - Excellent English and Spanish communication skills - Strong attention to detail and a solid QA mindset - Experience working with multiple stakeholders and international markets Nice to have - Experience with Salesforce Marketing Cloud – highly valued, but not essential - Experience using AI / Generative AI tools for content creation and optimisation - Additional European languages - Experience in travel, mobility, retail or another fast-paced B2C environment We offer - Pe

📌 CRM Senior Specialist (Barcelona)
🏢 Avis Budget Group
📍 Barcelona