You open Ads Manager before you open Instagram in the morning
You spotted a creative fatigue issue before the client even knew what creative fatigue was
You inherited a campaign with a $147 CPL and brought it down to $76 in 6 weeks
You understand why creative IS targeting — and you use that to brief better ads, not just complain about rising CPMs
You see a "Advantage+ Audience" toggle and have a very strong opinion about it
If you just felt personally called out — this 100% remote Performance Marketing role is for you.
What you'll actually be doing:
- Run ad campaigns that fill classrooms — Plan, build and scale Meta, TikTok, Google, LinkedIn & YouTube ads for some of the world's most exciting education brands. Your job: hit the KPIs, then beat them.
- Go deep on client goals — Fully understand what each client sells, who they're selling to, and what success actually looks like for their business. Not just clicks. Enrollments.
- Obsess over the data — Analyze and optimize relentlessly. Lower CPLs. Improve ROAS. Raise lead quality. If a campaign isn't performing,



you're already three steps into fixing it before anyone asks.
- Be the bridge between data and creative — Work closely with our Creative Team to translate performance insights into sharper briefs. You know which hooks are dying, which angles are scaling, and how to communicate that clearly.
- Stay ahead of the game — Algorithm updates, platform changes, new best practices — you're not waiting for a blog post to tell you. You already know.

The role is NOT for you if:
- You set campaigns live and check back in a week
- You think "optimising" means adjusting budgets and calling it a day
- You've never looked at a creative and thought "this hook is why the CPL sucks"
- You need someone to explain why broad targeting is winning right now
- You treat every platform the same way (TikTok is not Facebook. We cannot stress this enough.)

It IS for you if:
- You have 3–4+ years of hands‑on experience managing and scal

📌 Performance Marketing Manager (Barcelona)
🏢 Lurn Media
📍 Barcelona