¿Cómo será tu día a día en Tuio? As Head of Growth & Brand, you'll report to the founding team, sit on the leadership team, and lead the Growth and Brand team. You will: * Set the growth and brand strategy for Spain B2C, with a 3-year plan and targets to multiply our growth several times over, and report progress to the executive committee. * Lead every acquisition channel: Paid (search, social, programmatic), SEO and GEO (Generative Engine Optimization), making sure Tuio shows up wherever people search, including LLM-based assistants. * Own CRM and retention strategy: lifecycle, onboarding, cross-sell and renewal, with churn and LTV as core metrics. * Scale agentic sales: own the performance of our AI chat and voice sales agents, working with the AI and Product teams to improve conversion, quality and customer experience. * Build the agentic growth engine: define which processes become agents, how they're measured, and how the team works alongside them. * Build the Tuio brand: positioning, narrative, visual identity and brand campaigns that make Tuio the reference digital insurer in Spain, and measure its impact on growth. * Run a high-velocity experimentation culture across channels, funnel, pricing and messaging. * Hire, lead and develop the team, and manage the growth and brand budget with a clear ROI discipline, closely monitoring CAC, ROAS, LTV, payback and churn so growth stays sustainable. Eres lo que estamos buscando si tienes... * You've been a top performer wherever you've worked: the person who moved the numbers others couldn't. You've led a growth team or function, and we care far more about the impact you've had than about the years on your CV. * You have a growth story to tell, in a B2C digital business or something similar. You can show us the numbers behind it, including how you kept CAC and ROAS healthy while scaling. * You have deep, hands-on command of performance channels (Paid, SEO,



CRM) and a strong point of view on GEO and how LLMs are changing discovery. * You've built or scaled a brand, not just run acquisition, and understand how brand and performance feed each other. * You are highly analytical and data-driven: you set clear metrics, build the models behind decisions, and communicate them simply to the leadership team. * You're AI-native. You use agents and automation in your daily work, and you know how to redesign a team's workflows around them. * You combine senior leadership with a builder mindset: comfortable setting strategy in the morning and getting hands-on in the afternoon. * You are fluent in Spanish and English. Destacarás si tienes... * You've multiplied a business's growth several times over in a few years and can walk us through how. * You've built and deployed AI agents in production for marketing, sales or operations, not just experimented with them. * You've worked with conversational sales (chat or voice) and know how to optimize its conversion. * You've launched a challenger brand in a traditional category. * You come from a high-growth startup or scale-up and have seen what breaks when a company doubles. ¿Por qué Tuio? * Competitive salary aligned with a senior leadership role, based on your experience. * A seat at the leadership table, with direct exposure to and ownership alongside the founding team. * Full schedule flexibility. * Hybrid work (2 days per week from our Madrid office, if you prefer more, you're welcome too!) * Top-tier benefits: versátil compensation, health insurance, enhanced vacation policy, home & life insurance, team-building events, and much more. Proceso de selección * Online business case : put your AI skills into practice to drive growth. * Interview(s) with the founding and leadership team. * Interview with our People team (we promise not to ask about your strengths and weaknesses). Welcome to the team! #J-18808-Ljbffr

📌 Head of Growth & Brand (Madrid)
🏢 TUIO
📍 Madrid