BingX EU, a prospective MiCA-licensed entity, serves as the independent and strategic European business of BingX and is dedicated to establishing a premier regulated environment for digital asset trading. (BingX EU will commence only after MiCA license is granted.) BingX EU's current vacancy | Full-time | Long-term | REMOTE Key Responsibilities 1. Brand Strategy & Localization * Craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty. * Ensure brand localization resources and strategies effectively support regional priorities. 2. PR & Communications * Build and strengthen brand visibility and competitiveness across mainstream and crypto media. * Manage regional PR initiatives to establish and maintain a strong, positive brand image. * Collaborate with global and local teams on messaging consistency and spokesperson activities. 3. Brand Marketing * Plan and execute digital marketing campaigns tailored to regional audiences. * Drive brand awareness, engagement, and conversion through innovative,
data-driven approaches. * Monitor and analyze campaign performance to optimize results and ROI. * Localize and amplify global marketing campaigns, sponsorships, and events for regional relevance. * Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights. * Strengthen regional brand impact through creative adaptation of general initiatives. 5. Cross-Functional Collaboration * Work closely with local BD and operations teams to align marketing priorities. * Support key launches, events, and partnership initiatives within the region. Requirements * Language Proficiency: Fluent in Polish and German (native or bilingual proficiency preferred), with professional working proficiency in English. * 5+ years of experience in PR, Branding, or Marketing, with a strong preference for candidates from the Fintech, Crypto, or Web3 sectors. * Deep understandin