Team: Growth & ExperimentsReports to: Head of Growth & ExperimentsLanguage: English & SpanishWe’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.About MagnificMagnific is a integral leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale.With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time.The roleThis is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.- Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.- Design and run lifecycle programs across onboarding, activation,



conversion, retention and win-back.- Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.- Build actionable audience segments using behavioral, product and customer data.- Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.- Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity.- Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.- Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.- Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.What we’re looking for- 3+ years of hands-on experience in CRM, lifecycle or retention

📌 Crm Lead (Madrid)
🏢 Magnific
📍 Madrid