Introduction
At COCUNAT , weâre building our Retention department from scratch.
Weâre not looking for someone to manage CRM campaigns. Weâre looking for someone to own one of the companyâs most important growth levers: Recurrent Revenue .
Your mission will be to turn customer behaviour into profitable growth through data, experimentation and automation , while building the team, systems and operating model needed to scale Retention across the business.
This is an opportunity to build the functionânot inherit it. Youâll lead a team from day one, shape the Retention strategy and own its impact on customer value and business growth.
Your responsibilities
Business Intelligence & Experimentation
Data will be the starting point for identifying where the next growth opportunity lies.
- Analyse customer behaviour, cohorts and segmentation to uncover opportunities with measurable business potential.
- Turn insights into hypotheses, prioritised initiatives and clear actions.
- Continuously test pricing, bundles, promotions, lifecycle journeys, CRM flows, subscriptions, loyalty, personalisation,



cross-sell and upsell strategies.
- Measure impact and use learnings to define the next growth opportunities.

Data â Behaviour â Insight â Action â Revenue Growth
Customer Relationship & Experience
Retention goes far beyond CRM. Youâll shape how we build long-term relationships with our customers.
- Turn customer feedback, NPS, surveys and reviews into actionable business improvements.
- Improve customer onboarding and education.
- Develop loyalty and referral initiatives.
- Identify opportunities across the customer journey to strengthen retention and customer value.

Team & Scalability
Youâll build a Retention function designed to scale.
- Lead and develop the function across Business Intelligence, Customer Experience and Operations.
- Integrate Customer Care into the department.
- Define team growth, hiring priorities and automation opportunities.
- Manage the departmentâs budget a

📌 Head of Retention (España)
🏢 COCUNAT
📍 España