Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, operating multiple eight to nine-figure brands including Norse Organics, Frøya Organics, Primal Viking, and Arctic Goddess. Our mission is to free one hundred million people through natural, high-quality products — and we hire for radical ownership, taste, and an obsessive standard of work. About the role We're looking for a CRM & Lifecycle Manager to drive both acquisition and retention for a pair of wellness/health DTC subscription brands, through email and SMS. You'll take priorities from across the customer journey and turn them into scaled, high-performing lifecycle programmes — flows, segmentation, subscription messaging — building truly one-to-one, personalised experiences at scale, not one-size-fits-all campaigns. You sit within the wider retention team, working collaboratively with the Retention Lead on priorities and with the CRM Junior on execution. What you'll do * Design and build complex CRM/lifecycle automations across the whole customer journey — pre-purchase, onboarding,



upselling, win-backs, dunning, and beyond — covering both acquisition and retention * Build truly one-to-one, personalised customer experiences through segmentation and dynamic content * Own the CRM/ESP platform for your brand pair: architecture, segmentation logic, deliverability, and testing * Run structured A/B and multivariate testing across flows and campaigns to continuously improve performance * Work collaboratively with the Retention Lead to align CRM strategy with brand retention priorities, and brief/direct the CRM Junior's weekly execution * Partner with creative to brief and produce on-brand, high-converting assets * Track email/lifecycle KPIs — deliverability, engagement, open/click rates — while staying data-literate enough to connect them back to overall retention health: engagement climbing while churn also climbs isn't a win, and you'll flag and dig into signals like that * Stay cl

📌 CRM & Lifecycle Manager (Región de Murcia)
🏢 Eyr Holistic
📍 Región de Murcia