Job Description :
The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities
Createand deliveroptimal Mx, defined as Connection x Context x Content
Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Deliver overallexperienceand articulation of how channels work together
Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams
Create and present Mx Story to clients
Createthe Mx guidelinesin liaise with relevant internal specialist teams
Ensure quality control on plan recommendationagainst Mx delivery
Provide insightful post campaign optimization
Contribute to the client satisfaction
Ensure optimal Mx delivery
Ensure audience planning and data integrationfrom Mx brief toMxmeasurement