ResponsibilitiesEnsure robust and consistent media tracking across all digital platformsSupport the definition and implementation of integral media tracking standards across Paid, Owned, and Earned channelsEnsure proper setup and maintenance of tracking frameworks (e.G. Supermetrics, GA4, pixels, tagging plans)Coordinate tracking implementation across websites, media platforms, and analytics toolsValidate data collection quality and ensure consistency across markets and platformsSupport troubleshooting and issue resolution related to tracking and data collectionTranslate business tracking and measurement needs into clear technical requirementsWork closely with Media teams on business needsWork closely with Tech teams to ensure proper implementation of tracking and data flowsCollaborate with Data Product Managers to align tracking data with data models and data productsEnsure consistency between tracking setup, data ingestion (e.G. via Supermetrics),



and data warehouse structures (BigQuery)Monitor and follow up on implementation timelines and deliverablesDefine and enforce data quality checks and validation processes for media dataEnsure consistency of naming conventions, KPIs, and tracking structures across marketsIdentify gaps or inconsistencies in data collection and drive remediation actionsSupport the Paid Media Data Manager in ensuring data readiness for reporting and analyticsEnsure tracking enables accurate measurement of campaign performance and optimizationContribute to defining measurement frameworks and supporting performance analysisFacilitate alignment between media tracking data and reporting tools (e.G. Looker dashboards)Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partnersEnsure clear documentation of tracking frameworks, requirements, and implementationsSupport communication and alignment with global and local teamsContribute to training and upskilling of markets on tracking best practicesRequire

📌 Global Media Tracking Data Manager (Madrid)
🏢 Minor Hotels Europe and Americas
📍 Madrid