We’re looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you’ll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment.What will you do?- Build, test and deploy BAU and promotional email campaigns- Own and maintain the EMEA campaign calendar across 15+ markets and languages- Develop and manage audience segmentation and personalised communications- Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns- Coordinate campaign approvals with local market, Brand, Legal and Compliance teams- Support A/B testing, uplift analysis and campaign optimisation- Monitor campaign performance, engagement, conversion and deliverability- Troubleshoot campaign builds and maintain high QA standards- Support the development of a scalable, compliant multilingual content library, including the use of AI tools- Work with JIRA,



Litmus and other CRM campaign tools- Share knowledge and best practices across the wider EMEA CRM teamWhat are we looking for? Must have:- Around 5 years of CRM / email marketing experience- Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys).- Hands‑on experience and AMPscript, Liquid or Javascript- Experience working with Dynamic Content and Data Extensions- Strong knowledge of audience segmentation- Excellent English and Spanish communication skills- Strong attention to detail and a solid QA mindset- Experience working with multiple stakeholders and international marketsNice to have:- Experience with Salesforce Marketing Cloud – highly valued, but not essential- Experience using AI / Generative AI tools for content creation and optimisation- Additional European languages- Experience in travel, mobility, retail or another fast-paced B2C environmentWe offer:- Permanent contract- Salary r

📌 Crm Senior Specialist (Barcelona)
🏢 Spain Avis Budget Group Contact Centres EMEA
📍 Barcelona