Growth Marketing & MarTech Lead Country: Spain Openbank is looking for a Growth Marketing & MarTech Lead to join the new Global Marketing Strategy & Planning team. Openbank is building a new General Marketing Strategy & Planning function to take its marketing model to the next level. The team will create reusable capabilities, operating standards and decision tools that help markets move faster, learn from one another and improve the return on existing marketing investment. Local markets will retain execution ownership. The global team will build, test, measure and scale the capabilities that create leverage across Openbank and Santander Consumer Finance.
Mission

Build the Growth Marketing and MarTech capability system that enables Openbank to evolve from predominantly paid, CPA-led acquisition toward diversified, lifecycle-driven growth optimized for long-term customer value. You will connect growth marketing expertise, MarTech product thinking and rigorous experimentation to define global standards,



prioritize high-impact use cases and turn market learning into reusable capabilities that can scale across countries.
Key Responsibilities

Build Growth Marketing capability roadmap.
Assess gaps across priority markets in acquisition, CRM/lifecycle, digital channels, conversion, MarTech, personalization and experimentation, and translate them into a phased roadmap based on value and market readiness.
Shape and scale Openbank's MarTech foundation. Define priority Marketing use cases and business requirements for customer interaction platforms, audience/data capabilities, automation, personalization and AI-driven decisioning; partner with Technology, Product and Data on delivery.
Establish acquisition and channel best practices. Create reusable standards for full-funnel acquisition, audiences, value-based optimization, paid and owned channels, web/app conversion and CRM/lifecycle activation.
Build the experimentation operating system. Set a common method for hypotheses,

📌 Growth Marketing (Irún)
🏢 Banco Santander
📍 Irún