The GTM team sits at the intersection of Product, Sales, Marketing, and Client Success, owning how Papaya takes its products and services to market - from defining the story and positioning, to launching new capabilities, enabling our revenue teams, and ultimately helping drive adoption and revenue

Own GTM strategy and execution for assigned Papaya products and Workforce OS service lines

Lead product and service launches end-to-end, from positioning and launch strategy through sales readiness, rollout, and adoption

Translate complex product capabilities into clear, compelling commercial stories and value propositions

Develop persona-based messaging and positioning that clearly articulates why Papaya, why now, and why we win

Partner closely with Product to understand the roadmap and turn innovation into market-ready propositions

Work directly with Sales and Account Management to understand what is happening in real deals, identify gaps, and continuously strengthen our positioning

Build and deliver sales plays that help Revenue teams identify opportunities,



run stronger discovery, overcome objections, and close business

Own sales enablement for your service line, including training, storytelling sessions, product demos, competitive positioning, and launch readiness

Create the commercial assets sellers need to win, including pitch decks, one-pagers, battlecards, demo stories, landing pages, client-facing materials, and AI-powered sales tools

Develop competitive intelligence and ensure sellers understand how Papaya differentiates in the market

Partner with Marketing on campaigns, events, website messaging, thought leadership, and demand-generation initiatives

Use customer, prospect, seller, and market feedback to continuously improve our GTM strategy and messaging

Leverage AI to accelerate research, content creation, enablement, personalization, and GTM execution

Measure the impact of GTM initiatives through adoption, pipeline creation, conversion, product

📌 Go-To-Market Manager (Barcelona)
🏢 Papaya Global
📍 Barcelona