Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, operating multiple eight to nine-figure brands including Norse Organics, Frøya Organics, Primal Viking, and Arctic Goddess. Our mission is to free one hundred million people through natural, high-quality products — and we hire for radical ownership, taste, and an obsessive standard of work.
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About the role
We're looking for a CRM & Lifecycle Manager to drive both acquisition and retention for a pair of wellness/health DTC subscription brands, through email and SMS. You'll take priorities from across the customer journey and turn them into scaled, high-performing lifecycle programmes — flows, segmentation, subscription messaging — building truly one-to-one, personalised experiences at scale, not one-size-fits-all campaigns. You sit within the wider retention team, working collaboratively with the Retention Lead on priorities and with the CRM Junior on execution.
What you'll do
Design and build complex CRM/lifecycle automations across the whole customer journey — pre-purchase, onboarding, upselling, win-backs, dunning, and beyond — covering both acquisition and retention
Build truly one-to-one, personalised customer experiences through segmentation and dynamic content
Own the CRM/ESP platform for your brand pair: architecture, segmentation logic, deliverability, and testing




Run structured A/B and multivariate testing across flows and campaigns to continuously improve performance
Work collaboratively with the Retention Lead to align CRM strategy with brand retention priorities, and brief/direct the CRM Junior's weekly execution
Partner with creative to brief and produce on-brand, high-converting assets
Track email/lifecycle KPIs — deliverability, engagement, open/click rates — while staying data-literate enough to connect them back to overall retention health: engagement climbing while churn also climbs isn't a win, and you'll flag and dig into signals like that
Stay close to subscription mechanics (dunning, cancellations, win-back flows) as a core lever for LTV
What we're looking for
3-5 years xhfqzwm of experience in CRM/lifecycle/email marketing
DTC subscription experience highly desirable — ideally in health, wellness, beauty, or a comparable considered-purchase category
Deep, hands-on expertise in Klaviyo or a comparable ESP (Braze, Iterable), including flow architecture and segmentation logic
Data-literate — able to read channel-level performance (deliverability, engagement) and connect it back to broader retention/LTV outcomes, not just channel metrics in isolation
Familiarity with subscription/retention tools such as Recharge or Loop
Comfortable using AI-assisted CRM/retention tooling
Comfortable operating collaboratively and autonomously in a lean, fast-moving team
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📌 Crm & Lifecycle Manager (Madrid)
🏢 Eyr Holistic
📍 Madrid