You open Ads Manager before you open Instagram in the morning
You spotted a creative fatigue issue before the client even knew what creative fatigue was
You inherited a campaign with a $147 CPL and brought it down to $76 in 6 weeks
You understand why creative IS targeting — and you use that to brief better ads, not just complain about rising CPMs
You see a "Advantage+ Audience" toggle and have a very strong opinion about it
If you just felt personally called out — this 100% remote Performance Marketing role is for you.
What you'll actually be doing: Run ad campaigns that fill classrooms — Plan, build and scale Meta, TikTok, Google, LinkedIn & YouTube ads for some of the world's most exciting education brands. Your job: hit the KPIs, then beat them.
Go deep on client goals — Fully understand what each client sells, who they're selling to, and what success actually looks like for their business. Not just clicks. Enrollments.
Obsess over the data — Analyze and optimize relentlessly. Lower CPLs. Improve ROAS. Raise lead quality. If a campaign isn't performing,
you're already three steps into fixing it before anyone asks.
Be the bridge between data and creative — Work closely with our Creative Team to translate performance insights into sharper briefs. You know which hooks are dying, which angles are scaling, and how to communicate that clearly.
Stay ahead of the game — Algorithm updates, platform changes, new best practices — you're not waiting for a blog post to tell you. You already know.
The role is NOT for you if: You set campaigns live and check back in a week
You think "optimising" means adjusting budgets and calling it a day
You've never looked at a creative and thought "this hook is why the CPL sucks"
You need someone to explain why broad targeting is winning right now
You treat every platform the same way (TikTok is not Facebook. We cannot stress this enough.)
It IS for you if: You have 3–4+ years of hands‑on experience managing and scaling Meta, TikTok, Google
📌 Performance Marketing Manager (Sevilla)
🏢 Lurn Media
📍 Sevilla
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