- The GTM team sits at the intersection of Product, Sales, Marketing, and Client Success, owning how Papaya takes its products and services to market - from defining the story and positioning, to launching new capabilities, enabling our revenue teams, and ultimately helping drive adoption and revenue
- Own GTM strategy and execution for assigned Papaya products and Workforce OS service lines
- Lead product and service launches end-to-end, from positioning and launch strategy through sales readiness, rollout, and adoption
- Translate complex product capabilities into clear, compelling commercial stories and value propositions
- Develop persona-based messaging and positioning that clearly articulates why Papaya, why now, and why we win
- Partner closely with Product to understand the roadmap and turn innovation into market-ready propositions
- Work directly with Sales and Account Management to understand what is happening in real deals, identify gaps, and continuously strengthen our positioning
- Build and deliver sales plays that help Revenue teams identify opportunities, run stronger discovery, overcome objections, and close business
- Own sales enablement for your service line, including training, storytelling sessions, product demos, competitive positioning, and launch readiness
- Create the commercial assets sellers need to win, including pitch decks, one-pagers, battlecards, demo stories, landing pages, client-facing materials, and AI-powered sales tools
- Develop competitive intelligence and ensure sellers understand how Papaya differentiates in the market
- Partner with Marketing on campaigns, events, website messaging, thought leadership, and demand-generation initiatives
- Use customer, prospect, seller, and market feedback to continuously improve our GTM strategy and messaging




- Leverage AI to accelerate research, content creation, enablement, personalization, and GTM execution
- Measure the impact of GTM initiatives through adoption, pipeline creation, conversion, product uptake, and revenue impact
- What Success Looks Like:
- You will help ensure that when Papaya launches something new, the market understands why it matters, our sellers know how to sell it, our clients understand the value, and the business can measure the impact through adoption, pipeline, and revenue

Benefits

- Gym on-site or $550 annual reimbursement for gym membership / other fitness activities
- Paternity / Maternity Leave: Additional days on the company account (in addition to any legal benefits)
- Birthday Benefit: Gift as spending money
- PTO Policy: Transparent and uniform policy of 20 days per year (unless more is designated by the law)
- Fitness: Gym on-site or annual (equivalent budget for all locations) reimbursement for gym membership or other fitness activities
- Meal Vouchers: Monthly allowance for meal vouchers - per regional policy
- Remote Work Allowance: Remote work allowances (for employees with no local office)
- Learning & Development: Yearly budget for AI online courses, classes, seminars, or other developmental activities (per calendar year, based on company policy)
- Work from Abroad: We offer eligible employees the opportunity to work from abroad for a limited period each year





We’re looking for someone who can think strategically but loves to executeSomeone who can understand a complex product, identify why it matters to a customer, turn it into a compelling commercial story, and give our sellers the tools and confidence to take that story to marketHands-on, fast-moving, and comfortable operating in an environment where strategy and execution happen simultaneouslyNative-level EnglishExperience developing GTM strategies, product launches, sales plays, and enablement programs3+ years of experience in Go-to-Market, Product Marketing, Product Strategy, or a similar commercial role within a B2B technology companyProven ability to leverage AI tools across research, content, enablement, personalization, and workflow automationExperience in Payroll, Payments, HCM, HR Tech, FinTech, Workforce Management, or related B2B SaaS is a strong advantageExcellent attention to detail without losing sight of the broader commercial objectiveComfortable working directly with Sales teams and using real opportunities and customer conversations to shape GTM strategyHighly collaborative and comfortable working across Product, Sales, Marketing, Client Success, and senior leadershipStrong understanding of persona-based messaging, competitive positioning, and value propositionsStrong commercial mindset with an understanding of how positioning, enablement, and product strategy translate into pipeline and revenueExceptional storytelling and communication skills with the ability to simplify complex products into compelling customer narrativesStrong ownership mentality—you don’t wait for someone else to move an initiative forwardConfident presenting, training, and influencing stakeholders at all levels

#J-18808-Ljbffr

📌 Go-To-Market Manager (Barcelona)
🏢 Papaya Global
📍 Barcelona