Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona . This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth.

About the Role

Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona . This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth.

Key Responsibilities





- Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Conduct market research, competitive analysis, and customer segmentation to inform product strategy.
- Create compelling sales enablement materials, including presentations, datasheets, and case studies.
- Collaborate closely with product management to provide market feedback and influence the product roadmap.
- Partner with demand generation teams to create integrated marketing campaigns that drive product awareness and adoption.
- Train and enable the sales team on product features, benefits, and competitive positioning.

Requirements

- Proven experience in product marketing, preferable in a B2B or technology-focused environment.
- Strong understanding of product lifecycle management and go-to-market strategies.
- Excellent market research, analytical, and strategic thinking skills.
- Exceptional written and verbal communication skills, with a talent for crafting persuasive messaging.
- Experience creating sales enablement collateral and conducting market analysis.
- Ability to collaborate effectively with cross-functional teams in Barcelona

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📌 Technical Product Marketing Specialist - Electrification (Barcelona)
🏢 Abb
📍 Barcelona