Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona. This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth. About the Role Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona. This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends,



translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth. Key Responsibilities * Develop and execute comprehensive go-to-market strategies for new product launches and feature updates. * Define product positioning, messaging, and value propositions that resonate with target audiences. * Conduct market research, competitive analysis, and customer segmentation to inform product strategy. * Create compelling sales enablement materials, including presentations, datasheets, and case studies. * Collaborate closely with product management to provide market feedback and influence the product roadmap. * Partner with demand generation teams to create integrated marketing campaigns that drive product awareness and adoption. * Train and enable the sales team on product features, benefits, and competitive positioning. Requirements * Proven expe

📌 Technical Product Marketing Specialist (Barcelona)
🏢 Abb
📍 Barcelona