Spain-based
About the role
Bloom, a digital agency specialized in women’s health, is looking for a Digital Marketing & Data Activation Manager to join the dedicated team serving one of our key US pharmaceutical clients. The role bridges healthcare professional (DTP) and consumer (DTC) marketing efforts through data. This is not a channel execution role — data is the ingredient, insights are the output, and the technical teams execute. The core of this role is HCP intelligence: synthesizing signals from programmatic vendors, field force CRM, and digital behavior to give the medical side an unfair advantage. The DTC layer — consumer lifecycle, omnichannel activation, audience segmentation — builds on top of that foundation and can be developed on the job by the right candidate.
What you’ll do
DTC — Consumer engagement & activation
• Map and optimize the full omnichannel ecosystem (paid media, organic, web, email, influencer) to capture meaningful consumer signals at every touchpoint
• Build and manage customer lifecycle strategies and retargeting logic based on web behavior,
campaign engagement and on-site actions
• Drive customer engagement by translating behavioral data into audience segments ready for paid media activation
• Work closely with paid media and data teams to ensure every channel generates actionable intelligence, not just traffic
DTP — HCP intelligence & CRM enablement
• Synthesize data from digital vendors, programmatic platforms and web analytics to build HCP audience profiles
• Package and structure this intelligence in a format that feeds directly into the medical reps’ CRM, enabling more informed and efficient field conversations
• Collaborate with the field force to understand what information they need and close the loop between digital signals and in-person engagement
• Identify patterns in HCP behavior (content consumed, topics searched, touchpoints engaged) and translate them into actionable rep briefings
A day in the life
• Reviewing l
📌 Digital Marketing (Madrid)
🏢 Bloom
📍 Madrid